Advising Today.
Securing Tomorrow.
From startup to $10M, we help business owners across Texas — and nationwide, virtually — get clean books, real cash flow visibility, and a plan to scale — without hiring a full-time CFO.
Revenue is growing.
So is the stress.
You have a bookkeeper — or a shoebox. You get reports, maybe. But you still don't have clear answers to the questions that keep you up at night.
Bookkeeping tells you what happened.
A CFO helps you decide what to do next.
MFG does both. We keep your books clean and current, then use them to guide your decisions on cash, pricing, hiring, taxes, and growth.
Outcomes, not
a list of tasks.
Cash Flow Control
Know what's coming before pressure hits.
Clean, Current Books
Monthly or catch-up bookkeeping you can actually trust.
Profit & Pricing
See where margin is made and where it leaks.
Payroll Done Right
Accurate, on time, compliant.
Proactive Tax Strategy
Plan year-round instead of reacting in April.
Growth & Exit Decisions
Hiring, financing, and flat-fee M&A/valuation guidance.
Decisions made
before problems happen.
Challenge
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What We Did
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Result
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Challenge
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What We Did
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Result
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Challenge
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What We Did
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Result
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What owners say
“If I had to describe Jose and his team with one word, it would be fast.”
— Jeremiah D., Verified Google Review
“Jose and his team are extremely knowledgeable, professional, and encouraging throughout the process. They take the time to explain everything.”
— Tanece W., Verified Google Review
“I've had an excellent experience working with this firm, specifically with Jose Martinez. Their team is professional, knowledgeable, and always responsive whenever I have questions or need assistance.”
— Yander A., Verified Google Review
The 90-Day
Profit & Cash Sprint
A fixed-fee, 90-day engagement to get your books current, find where cash is leaking, and build your priority plan for the next quarter.
[PLACEHOLDER: Fixed fee: $X]
What's included
- Books cleaned & reconciled
- 13-week cash flow forecast
- Profit-by-service/client analysis
- Tax opportunity review
- 90-day priority plan
- 3 working sessions with Jose
Two Tracks. One Partner.
Grow With You
We meet you where you are and grow with you — from your first registration to your first million.
Business in a Box (startups)
- Business registration (LLC/entity filing, EIN)
- Bookkeeping platform setup (QuickBooks or similar)
- Business Operating System implementation
- CRM setup & build-out
- First-year tax planning
Grow With You (under $500K)
- Monthly bookkeeping & payroll
- Tax planning
- Cash flow & pricing basics
- Funding & loan readiness
- Services that expand as you grow
Scale With a CFO in Your Corner
Revenue is real, decisions are bigger. Get fractional CFO leadership, clean reporting, and proactive tax strategy.
- Fractional CFO & KPIs
- Cash flow forecasting
- Proactive tax strategy
- Payroll & HR
- M&A, valuation & exit planning
- Wealth management
We're a great fit if: you want a long-term partner, not a one-time fix, and you're ready to act on what the numbers say. Probably not a fit if: you're shopping only for the cheapest tax return.
"True leadership is about stewardship."
Jose Martinez, Founder
Strategic Leadership.
Practical Execution.
Jose Martinez is the Founder & Chief Financial Strategist of Martinez Financial Group Strategies, where he partners with business owners to strengthen financial leadership, improve operational performance, and build scalable organizations.
With 10+ years in construction and trades before 8+ years building a fractional CFO and financial strategy practice, Jose and his partner network of tax and financial professionals help entrepreneurs transform financial data into confident business decisions.
His approach combines strategic advisory with practical execution, empowering companies to improve profitability, enhance accountability, and secure long-term success.
Your business builds the wealth.
We make sure you keep it.
Most financial advisors never see your books. Most bookkeepers never think about your retirement. MFG connects both — your CFO, tax strategy, and wealth plan work from the same numbers.
Find the Cash
CFO and bookkeeping reveal true profit and what you can safely pay yourself.
Keep More of It
Owner compensation strategy, entity/S-corp planning, accountable plans, and retirement plan tax analysis.
Grow & Protect It
Retirement accounts, investments, life insurance, key-person and buy-sell coverage, and exit/succession planning — through our wealth partner and licensed insurance services.
Wealth services
- Owner Pay & Distribution Strategy
- Retirement Plan Options for Owners (e.g., Solo 401(k), SEP-IRA — reviewed for tax impact)
- Investment Planning (through partner advisor)
- Life Insurance & Income Protection
- Key-Person & Buy-Sell Funding
- Exit & Succession Planning
Investment advisory services are offered through [PLACEHOLDER: 99 Wealth legal entity name and registration]. MFG is not a registered investment adviser or broker-dealer and does not provide investment advice. Insurance products are offered through [PLACEHOLDER: agency/IMO name] by Jose Martinez, Texas licensed life insurance agent [PLACEHOLDER: license #].
A Simple, Proven Process
Free Strategy Session
We review where things stand and what's keeping you up at night.
Clean-Up & Baseline
Books current, accounts reconciled, a clear financial starting point.
Priority Plan
The top financial priorities for the next 90 days.
Monthly CFO Rhythm
Ongoing reporting, cash flow, tax planning, and decision support.
If your financial
decisions are getting
heavier, let's talk.
Book a free strategy session. We'll identify where visibility is breaking down, what needs attention first, and what the next step looks like.
Confidential Advisory
Every session is strictly confidential and focused on your objectives.
Decision Focused
We don't just provide reports; we help you make the call.
